Heartfelt Clothing
Above is a project I took for a client clothing line based in Cedar City, Utah. Her vision entailed a love theme, and after many iterations, the logo, the letter mark, and the identity package combined condensed typography with a handwritten script-like font. The initials "H.F." within the stitched heart also reflect the client's initials in real life. The heart is the primary symbol as a replacement for the "O" in "clothing."